Stakeholder Engagement in Sustainability Reporting: Evidence of Reputation Risk Management in Large Australian Companie
(Published in 2019 in the Australian Accounting Review)
This paper provides robust empirical evidence that stakeholder engagement in sustainability reporting among large Australian companies is largely rhetorical and reputation-driven. Rather than demonstrating full accountability, firms employ sophisticated rhetorical strategies—such as denial, bolstering, and corrective action—to control narratives, protect legitimacy, and pre-empt reputational damage. By integrating Shrives and Brennan’s (2017) rhetorical framework with the RRM thesis, the study advances understanding of how communication serves both proactive and defensive corporate functions. It calls for a paradigm shift from symbolic disclosure toward embedded stakeholder accountability, where engagement genuinely shapes sustainability priorities and reporting content. Ultimately, this paper underscores that true accountability requires moving beyond reputation management—embracing dialogic, transparent, and participatory approaches that align corporate actions with stakeholder expectations and societal values.